"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. That being said, some have been more successful than o
We all know marketing is expensive. TV, radio and print ads cost hundreds or thousands of dollars for limited, host-controlled exposure. The greater the exposure, the higher the cost. Annual budgets can easily be blown on campaigns that deliver lit
"We're in the early innings of a massive phenomenon," said Mary Meekerrecently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.
That said, B2B compani
When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I c
This guest post was written by Christine Herrington, Co-Founder of SEO Skye, a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketing white paper which we asked her to summarize below.
It is a
Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common emai
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